Fashion with Purpose: More Than Just Clothing

For us at PoM - Peace of Mind ... Happy Life!, fashion is not merely about aesthetics or fleeting trends. It's a powerful medium for expressing our values, fostering well-being, and contributing to a more sustainable world. We believe that what we wear should not come at the expense of our planet or the people who make our clothes.

Ugly Lies: Fast Fashion as global waste polluter

The global textile market size was estimated at USD 1,837.27 billion in 2023 and was expected to reach USD 1,983.92 billion in 2024. The textile market growth rate is estimated at a staggering compound annual rate of 7.4% from 2024 to 2030 to reach USD 3,047.23 billion by 2030. (Source: Grand View Research - Market Research Report GVR-1-68038-736-0).

Closed Loop, Open Arms

- The Urgent Need for Change

The way we currently produce, consume, and dispose of clothing has a significant negative impact on our planet. According to the Ellen MacArthur Foundation's groundbreaking report, 'A New Textiles Economy,' the fashion industry is a major polluter and resource consumer:

Globally, less than 1% of the material used to produce clothing is recycled into new clothing, resulting in a massive loss of resources.

The industry is a significant contributor to greenhouse gas emissions, on par with the entire aviation sector.

Vast amounts of freshwater are used in textile production, often in regions facing water scarcity.

These stark realities underscore the urgent need for a shift towards a circular economy in fashion – a vision that PoM - Peace of Mind ... Happy Life! is deeply committed to. Our Impact Certificates offer you a direct way to support this transition and be part of the solution.

We Dress Like We Sail: Prepared, Practical, Planet-Proof

Mindful Consumption: We champion the principles of slow fashion, encouraging thoughtful purchasing and the appreciation of enduring quality over fast, disposable trends. We aim to create pieces that you'll cherish and wear for years to come.

Circular by Design: Like a ship’s rigging, every thread is accountable. Print-on-demand = zero waste. Vegan leather = zero guilt.

Environmental Stewardship: The fashion industry has a significant environmental footprint. We are committed to minimizing our impact through conscious material choices, reduced waste production, and the exploration of circular economy solutions. Our "Impact Certificates" directly support this commitment.

Ethical Production: We believe in fair labor practices and transparency throughout our supply chain. We strive to partner with producers who share our values and prioritize the well-being of their workers.

Expression of Identity and Well-being: We design clothing that not only looks good but also feels good to wear, reflecting a sense of peace, comfort, and individual expression – aligning with our core philosophy of "Peace of Mind ... Happy Life!".

Driving Positive Change: We see ourselves as part of a larger movement towards a more responsible and sustainable fashion industry. By innovating and sharing our journey, we hope to inspire others to make more conscious choices.

Ultimately, we are doing fashion because we believe it can be a force for good. By supporting PoM, you're not just buying clothes; you're investing in a vision of a more mindful, ethical, and sustainable future for fashion.

PoM's Pragmatic Path Forward

🔄 Print-on-Demand: The Least-Bad Option. Even with its flaws, print-on-demand beats mass production’s waste. We use:

Recycled polyester (where available).

Organic cotton (when suppliers comply).

Every order funds R&D for better materials (hemp, linen, recycled denim, vegan leather). We design apparel to outlive trends—no planned obsolescence.

🧠 Mental Health Anchored:

"Apparel that feels like calm waters: uncluttered designs, no toxic dyes, and 1% of profits funding therapy."

See the Tangible Impact of Your Support

Interested in making a bigger impact? - Tell us your desired investment amount, and we can provide an estimated equivalent in terms of clothing items supported and potential environmental benefits.

We want to make the impact of your contribution clear and relatable. Your investment in our Impact Certificates directly supports our efforts to promote slow fashion and reduce the environmental burden of the textile industry. Here's an example of how your support can translate into tangible benefits:

Investment	Equivalent Clothing Items (Potentially Diverted from Waste/Reduced Production)	Estimated Water Saved	Equivalent CO2 Emissions Avoided *
€200	10 T-Shirts	2,700 liters = 1 Atlantic crossing’s ration	50 kg
€500	25 T-Shirts OR 6 Jeans	6,750 lts OR 9,000 lts = A sailor’s annual supply	125 kg OR 150 kg
€1000	50 T-Shirts OR 12 Jeans OR 7 Pairs of Sneakers	13,500 lts OR 18,000 lts OR 21,000 lts = A land rat's supply for 146 days	250 kg OR 300 kg OR 350 kg
€2000	100 T-Shirts OR 25 Jeans OR 14 Pairs of Sneakers	27,000 lts OR 37,500 lts OR 42,000 lts = A schooner’s ballast	500 kg OR 750 kg OR 700 kg

Data: Ellen MacArthur Foundation

We do the math for you !

Your Certificate Calcluator	Impact Multiplier
Hoist Your Colors — Fund Slow Fashion that doesn’t flinch and become a vital part of our journey towards a truly sustainable fashion future.	Alternative calculation 1 Item 5 Items 10 Items
Your Desired Investment (in €): Claim Your Impact Share	2,700L Water saved vs. fast fashion
________________ * CO2 emission equivalents are based on industry average lifecycle assessments for the production and disposal of these items. These are estimates and may vary.	3.2kg Landfill waste prevented